8 Reasons Why You Need a Mobile Responsive Website
With the rise of smartphones and other handheld devices, going mobile is essential to any website. Wherever you go, you’ll find that a lot of people use their mobile device for shopping, learning, socializing, and other typical things they do in life. Here are 8 reasons why you need a mobile responsive website. Find out why and how it can help.
What is a mobile responsive website?
Mobile Responsive is a site that views as easily as a pc designed site. It’s user friendly and easy to navigate. The font is large enough to read without turning the screen sideways or zooming in. The space isn’t cluttered. Buttons are large enough and spaced enough you can easily click without the need to zoom.
Simply put, with mobile responsive, your website easily adapts to the screen of the device in use. All of its functions and design looks the same when viewed in either desktop or mobile. Best of all, users get to experience the best out of your website.
Here are 8 reasons why you need a mobile responsive website:
1. Compatible with All Platforms
Mobile responsive sites do not differentiate between operating system platforms such as iOS or Android. If your site is mobile responsive, it will look and perform the same on each.
You can do this by designing your website in a way that it will adapt to any mobile device. There are 3 basic ways to design your site:
- Responsive design – Provides 1 URL that is compatible with all types of platform. It is flexible and offers less time to load.
- Dynamic serving – A custom design is available for different types of device. The server first identifies the device in use, and then adapts the page to it.
- Fully separate – The mobile site is completely separate from the original, and often uses a subdomain. This provides multiple URLs that caters to different types of device.
As you can see, responsive design allows better performance and user experience. It’s perfect for websites regardless of the industry. With it, you get to extend and expand your business to a vast variety of users.
Check out Google’s guide on how you can turn your site into mobile responsive.
2. Quick Access to Your Content
Mobile users are a fickle bunch. They spend time browsing the internet and social media sites when bored or with time to kill. It’s extremely competitive to catch and maintain the attention of mobile users. They demand quick access to content.
When users get to access your website from their mobile device, it should be easy for them to get what you have for them—your premium products, downloadable files, informative articles, etc. There’s no reason to keep them waiting.
3. Higher Search Rankings
In April of 2015, Google made changes in search rankings to include mobile-friendly while searching on a mobile device. Now known as Mobilegeddon.
According to Google:
We’re boosting the ranking of mobile-friendly…Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
What does Mobilegeddon means to your business? If your site had a first page ranking for pc’s but isn’t mobile responsive, you’ll rank much lower on a mobile search. Lower rankings mean lower visits. Lower visits mean lower conversions. Lower is not the direction any business wants to go.
4. Mobile-Friendly Tags
Grab your phone and search your site, does it have the “mobile-friendly” tag? If not, you’re site isn’t optimized for mobile and Google will penalize you in search results. You can use Google’s Mobile-Friendly Test. You can analyze any URL here to see if it’s optimized for mobile users. If it’s not, Google lists help options to update your existing site.
5. Connect with Your Mobile Audience
Mobile users search the internet differently than pc browsers. They browse the internet during their morning commute, while killing time, or when they are bored. To connect with mobile users, you’ll need content that catches their eye and peaks their interest.
Avoid common mistakes in presenting your content. They disappoint users in any way, no matter how interesting your site appears. Among them are:
- Videos or content that don’t play on mobile
- Faulty redirects
- Slow pages
- Irrelevant links
6. Mobile Users Love Images and Videos
Eye catching images and entertaining videos grab and keep the attention of mobile users. Remember to keep your images consistent in terms of style, font and colors use. If you have video on your site, keep them short and entertaining.
7. Lower Bounce Rate
Now that you have the attention of the mobile crowd, you’ve got to keep it. Make sure all of the information visitors want to see is easy to find and navigate through. You might have gotten their attention with your witty video but if they can’t figure out how to get more information, you’ve lost them. And chances are you’ve lost them to a competitor with a slick mobile site.
8. Longer Engagement = Higher Conversions
If you’ve managed to keep your visitor’s attention through videos or images, your chances of converting those visitors rises. Make sure it’s an easy and quick process for your customer. If they will have to enter cc information in tiny spaces they have to zoom and scroll through, you’ve probably lost the sale.
Adding Value to Your Website Users
Having a mobile responsive website offers you a better way to connect online. It adds value to your users as they get to experience better service from your site.
Think about this: since 2016, 80% use smartphones to browse through the internet. This means you have higher chances of increasing your sales or conversions. It’s a perfect way for you to get your users more engaged and interested in supporting your brand.
In everything that you do for your business or line of interest, among the major goals is to make people aware of your existence. As you do so, you find ways to connect and optimize the relationship you build along the way. And, being mobile responsive allows you to do just that.
If you have any suggestions, questions or just want to connect with us about 8 Reasons Why You Need a Mobile Responsive Website, leave a comment below. We would love to hear from you!
**Responsive website photo courtesy of Like to Help.