BRAND DEVELOPMENT

YOUR BRAND IS THE SOUL OF YOUR BUSINESS.
WHY NOT MAKE IT REMARKABLE?

The definition of the term “branding” can be a bit complicated and even illusory.

Over the years, it’s taken on many forms and meant many things.

Here's how we view brand development, and what we believe it's all about.

PERSONALITY

A brand refers to the expression of personality and character of a particular business, individual or event.

NUANCE

A brand is about nuances and all those elements people rarely take the time to invest in.

CONNECTION

Brands are built around people and culture. It's the element of your business that brings life and connects everyone.

COMMUNICATION

Your brand is a communication. It's a language developed specifically for your target audience. It speaks to them. 

EXPERIENCE

A brand is about nuances and all those elements people rarely take the time to invest in.

PSYCHOLOGY

The branding process requires you to understand the behaviors, motivations and fears of those you wish to serve with your product, services, or otherwise.

ENVIRONMENT

A brand is an environment you create.
It's what makes people feel comfortable and appreciated. It evokes emotions.

STRATEGY

In its best form, branding is a deliberately crafted strategy designed to compel your audience to act or understand something more deeply.

ESSENCE

A brand should convey the very essence of your Vision, Mission, Values and Deired Impact. It's all that you are, all tidied up and beautiful.

BRANDING OR MARKETING?

People often confuse these two terms, or just consider them to be synonymous. We can assure you, they are not.

The easiest way to frame it is to view your brand as the experience you create, and the marketing is what you do to promote that experience. Brand development involves strategy and long-term planning. Marketing tactics can change in a second, or even daily. However, it's also important to remember that the way you market your brand becomes a facet of your brand experience. So they are still very closely interconnected (like everything else in the cosmos).

brand_v_market

We help people expand their perspective, bolster their imagination, develop a grand vision, and articulate the essence of that vision in a way that is compelling to their favorite audience.

BRAND PROGRAM ELEMENTS

Brand Coaching

Messaging & Positioning

Brand Profile

Visual Identity

Brand Strategy

Brand Launch

* The Brand Profile involves the development of your Target Audience, Unique Selling Proposition (USP), Tone & Personality, Vision, Core Values, Brand Essence, Brand Mantra, About Us copy and Editorial Voice.

BRAND DEVELOPMENT PROGRAMS

No two brand needs are alike. A brand is very personal and specific, so we customize every package according to exactly what will serve you best. We have a few packages that handle the basics, so we always start there. Then we have some more involved elements that we can offer if they are needed. Ultimately, we'll interview you, develop a scope of work and discuss it with you. Once everyone agrees on the program, we put a proposal together and get to it!

Connect with Us!

We'd love to have the opportunity to join you in crafting
your remarkable brand experience.

Fill out our quick intake form and tell us a bit about your unique brand.

Then we'll contact you to schedule your free consultation so we can craft a customized program catered specifically to your brand.

*The consultation is free of cost and obligation. We'll create a proposal so you can decide if we're a team for you!