5 Key Steps in Social Media Marketing
There is power in social media. In the US alone, according to Pew Research Center, seven in ten people use it to connect online with friends, relatives, their niche, and other communities they belong. And, 68% of these users visit Facebook the most. Here are the 5 key steps in social media marketing. Understand what you need to make the most out of your marketing efforts!
The Benefits of Going Social
So, what can social media do for a business? The answer is quite simple: improve traffic, conversion, and relationships—the rewards that business owners want in any marketing effort.
Not all businesses have succeeded in their efforts to connect on social media. They may have done their best, but found it short in the long run.
A lack of understanding about how the system works can be frustrating. It’s easy to post, follow, post, and follow. But, going social is more than doing the simple tasks of posting, following, and sharing.
The market is made of people with the utmost desire to engage and express themselves.
This is why having a purpose when marketing is important. You want a community of engaged supporters, growing relationships, and strengthened trust.
These three basic concepts help narrow down your focus to determine which actions to make. Identify your goals, have a clear-cut vision for success, and act accordingly. Only then will you reap the benefits.
Here are they key steps in marketing on social media:
1. Create Quality Content
Distribution is only possible when you have something to offer. In this case, it’s quality content.
The thing is…
People are constantly on the lookout for trends and other things that are of value. If you want them to follow, you would need something that will hook them to you. Think about something interesting that you can offer.
You can write blogs, create infographics, produce how-to videos, pair quotable quotes with images, and other types of content. What’s important is you ensure they’re valuable enough for people to adhere to.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou
What and how people experience the content you share to them leave a powerful impression. You can write and produce anything that’s already out in the market, but you cannot make it standout without a unique touch.
Once you have your idea, tailor it to meet your market’s needs. You’ll know that it’s good when your number of visits and positive engagement cues, such as high ratings and laudable comments, increase.
Content first, and distribution follows.
2. Stick to Your Brand
If you think about it, many business owners are offering the same products and services. Toyota and Ford both offer cars, Apple and Acer both offer laptops, and Twitter and Facebook both offer ways for people to stay updated.
It’s the brand.
It’s the brand that makes the one different from the other. Their respective brands give them a unique identity in the industry that they are in. And, how much people are willing to pay for them varies.
The same applies with content.
Lots of businesses online offer the same content. Many talk about “how to get the most out of your weekend” or about “the best gift you can give to your beloved”. There can be many takeaways from a single topic.
When you have your own voice, your own approach, your own strategies, you give yourself enough value to standout. You give your brand enough reason to shine.
This is why branding matters. Make your every effort stick to the brand you represent. Guide users to acknowledging your credibility and peculiarity. In every content you distribute, help people remember who you are and what you are for.
3. Apply Strengths
This leading social media site is great for posting updates, advertisements, stories, and in almost any type of file you want. Its main strength lies in the fact that it provides more ways for people to access content.
It’s no wonder why some entrepreneurs choose to have their online presence only on Facebook. They consider a Facebook page as a website.
With the About section, photo gallery, and Services section, Facebook has almost all that a business need to market. Everything’s organized conveniently for people to browse through.
To access its benefits, you simply create a page for your business and design it as you see fit. You can even add a button to add a feature—just like adding a plugin to a website.
There’s also an upgrade available to those who wish to access more of what Facebook has.
Broadcasting updates is Twitter’s greatest strength. Unlike Facebook, Twitter has limits as to the number of characters that you can write in a post—you only have 140 characters (not words) to post a new tweet.
The good thing is it’s geared for finding leads and updates. With hashtags, people can find what you are up to. The more hashtags you attach to your tweet, the more ways you give people to discover your great content.
There’s also a Tweet Activity box available privately in your profile page, where you can check which hours give you the most number of impressions. You can use that to determine which days and hours your followers are most active. Schedule your posts accordingly to drive in more engagement and a higher chance for conversions in your Twitter account.
You can also setup content from your website to automatically post on your account. But, the downside is there wouldn’t be any hashtags attached to your automated posts. You can’t always rely on your followers to visit your account or on their home feeds to show what you just posted.
There are lots of content available every day, and you can easily be shoved aside or hidden under more popular accounts. Hashtags are your followers’ keys to unlocking the offers you provide.
When it comes to growing your professional network, LinkedIn is the site you need.
Similar to Facebook, you can create your own professional account and a business page to showcase what you have. And, you can easily search for people to connect with through the site’s search box.
What you’ll love about it is the opportunity it provides for your connections to leave a recommendation. Through it, people in your niche can follow what you’re up to and how much others value your work.
Also, you can share blog posts and articles publicly. Or, send them as private updates.
Facebook for comprehensive sharing, Twitter for regular updates, LinkedIn for professional networking, and Pinterest for highlighting your brand’s personality.
Like they say, pictures are worth a thousand words.
If you don’t have a blog to share to your market, you can share pictures instead. With Pinterest, you can create boards that contain similar ideas. Or, pin pictures from sites you find online.
Once you already have an account available, you can link it to your other social media accounts for automated sharing. What’s important is you provide images that are interesting enough.
When people like what you have, it will be easy for them to follow you for more. This way, you generate ways for them to discover your brand’s personality and to engage with you.
4. Measure Social Success
Here comes the exciting part…
Seeing how well you are doing socially can inspire you to do more in your marketing efforts. Each social media site has analytics that you can use to check the number of impressions you have gathered, besides other things.
You don’t have to check every day. Some prefer staying active in their posts and engagements, and evaluate their stats only after two weeks.
It doesn’t matter how many times a day or month or year you check. What’s important is you take some time to step back and see how your business is doing. Create and evaluate. 🙂
5. Engage with the Community
Going social wouldn’t be as effective if you forget the heart of all these tasks—to engage with your community and strengthen the relationship you have with them. It’s that simple.
You can update people with your fresh content and follow them as they do to you. But, is that all there really is to success?
Social media is available because people want a regular dose of news and trends. They want to stay updated and informed. And, it’s also among the reasons why you should create an account if you still don’t have one.
The advantage you have is not just the ability to update, but also to respond as soon as you can when people want to connect with you. You want to be as approachable as you possibly could.
To do that, you need to also spark conversations. Respond to inquiries, share content from other accounts, like or pin other content, and exchange thoughts when you can. It’s the most basic marketing strategy you can apply.
All about Networking
Social media give people a convenient way to find you. People are all over the internet in Facebook, Twitter, Pinterest, and other sites. They are just a few clicks away.
They are open doors of opportunities to grow and improve your business.
Your brand is your identity, which you can express to others through these sites. When you think about it, all you need is a unique voice and a consistent effort to connect.
It’s all about networking—interact with people in the best way you can. Provide them with valuable content that they can use and share to others. It’s how social media marketing works.