The definition of the term “branding” can be a bit complicated and even illusory.
Over the years, it’s taken on many forms and meant many things.
Here's how we view brand development, and what we believe it's all about.
A brand refers to the expression of personality and character of a particular business, individual or event.
A brand is about nuances and all those elements people rarely take the time to invest in.
Brands are built around people and culture. It's the element of your business that brings life and connects everyone.
Your brand is a communication. It's a language developed specifically for your target audience. It speaks to them.
Branding is about deliberately crafting an experience. It evokes emotions, effects people’s mood and perspective, and ultimately allows them to “feel” the essence of the brand.
The branding process requires you to understand the behaviors, motivations and fears of those you wish to serve with your product, services, or otherwise.
A brand is an environment you create.
It's what makes people feel comfortable and appreciated. It evokes emotions.
In its best form, branding is a deliberately crafted strategy designed to compel your audience to act or understand something more deeply.
A brand should convey the very essence of your Vision, Mission, Values and Deired Impact. It's all that you are, all tidied up and beautiful.
BRANDING OR MARKETING?
People often confuse these two terms, or just consider them to be synonymous. We can assure you, they are not.
The easiest way to frame it is to view your brand as the experience you create, and the marketing is what you do to promote that experience. Brand development involves strategy and long-term planning. Marketing tactics can change in a second, or even daily. However, it's also important to remember that the way you market your brand becomes a facet of your brand experience. So they are still very closely interconnected (like everything else in the cosmos).
BRAND PROGRAM ELEMENTS
Messaging & Positioning
* The Brand Profile involves the development of your Target Audience, Unique Selling Proposition (USP), Tone & Personality, Vision, Core Values, Brand Essence, Brand Mantra, About Us copy and Editorial Voice.
BRAND DEVELOPMENT PROGRAMS
No two brand needs are alike. A brand is very personal and specific, so we customize every package according to exactly what will serve you best. We have a few packages that handle the basics, so we always start there. Then we have some more involved elements that we can offer if they are needed. Ultimately, we'll interview you, develop a scope of work and discuss it with you. Once everyone agrees on the program, we put a proposal together and get to it!