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162 Christopher Lochhead Pioneering New Market Categories Edit

Just want to give you a heads up that there is some pretty salty language during this episode... just fair warning - if you can get over that, you are in for a F&@$ing fantastic show:-)

Christopher Lochhead


Christopher Lochhead Play BiggerChristopher Lochhead is an author, podcaster and successful entrepreneur. His book Play Bigger pioneered new ways of thinking about business that changed the way innovative thinkers could dominate markets.

"Categories live as long as the world agrees about the problem and the solution." - Christopher Lochhead

Career in Sales

Scott has been in sales for more than a decade. His success came from discovering the common things in every situation. He found two basic truths: 1) there is a sales process and 2) people are people.

"Categories make brands, not the other way around." - Christopher Lochhead

He took action on the things he learned. After working for someone for awhile, he was able to build his own business.

A Positive Approach

Sales is often associated with negative words like sleazy, fast talking, and unethical. Not a lot of people enjoy doing it. But Scott shares that most of these stereotypes spring from the challenge of closing a sale.

"In the world of business there are too many solutions looking for a problem." Christopher Lochhead

He created a way for sellers to become more comfortable with their posts. He refers to it as the "How can I help you" mentality. According to him, it provides options and takes away the pressure.

Investment in Sales

Before venturing into sales, Scott suggests to first be clear whether it is the field you want. Sales, after all, is a profession. It requires skills.

Entrepreneurs can invest their time to learn sales. He also emphasizes the need to know the process involved.

Download and listen to today's episode with Christopher Lochhead. Connect with him through the links below. Remember to let Christopher know you heard about him on Stop Riding the Pine!

Show Links for Christopher Lochhead Pioneering New Market Categories:

If you haven’t checked it out yet, listen to our previous episode with Scott Messer Business Sales Coach. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!

Thank you to MikeD, for providing the incredible editing for this episode. If you need to find an audio editor, send MikeD an email at miked@slapshotstudio.com. Interview ValetThank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests - You be the Guest, We do the Rest! Check out their new website at InterviewValet.com.

This episode of Stop Riding the Pine Podcast was brought to you by InterviewValet.com

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