How to Boost Your Twitter Marketing
It’s a constant struggle among brands on Twitter — small campaign reach, low follower count, and a decline in engagement. Here’s how to boost your Twitter marketing as we’ve seen done by the successful brands and individuals online.
The Challenge on Twitter
Each social media platform has its own strength. Twitter, in particular, harnesses its power from live conversations and timely updates.
People tweet randomly about their thoughts, follow leading personalities, reply to both rants and praises, and join viral threads whenever they want. It’s a big sphere of connections, with people immersed in the events of the moment.
Brands follow along and use the same actions in order to grow and strengthen their community. But despite all their effort, many still fail to advance in their agenda and receive only minimal results.
How indeed can you cut through the noise and market your way to the top? Let’s take a look at these four ways to boost your Twitter marketing.
1. Reach out to your target audience
As much as you want to be found on Twitter, you need to take the first step and reach out to your audience. People aren’t going to come if they do not even know that you exist on the platform. Make your presence known.
There are a couple of ways that you can do this:
- Link to your account – Provide a way for people to connect with you on Twitter by giving them the link to your account on your blog post, website, email signatures, newsletters, and other online space.
- Talk about your account in your circles – You could be a podcast host, an event guest or a YouTube vlogger; wherever you have the opportunity to appear, tell people about how they can connect with you online. You can provide them your username and the things they could look forward to.
- Include the Twitter logo in your marketing materials – Stamp your presence with the Twitter logo in your flyers, banners, posters, calling cards, ebooks, and other resources.
- Provide quality service – A good deed or a good experience is hard to forget. People can remember you with the moments you share with them or the kind of service that you provide them with. And even with the millions of existing brands on the platform, they may still go looking for you there.
Everyone starts with a zero following. How you proceed with your account can make a huge difference for your brand. Different situations may call for different strategies.
Your brand could be that small store in the neighborhood, that jazzy band in the club, or that huge accounting firm in town. Regardless of which, everyone starts from scratch — no Twitter followers, no tweets, nothing. Take the first step and reach out.
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2. Follow-up with active participation
Give and receive. It’s a two-way street on social, and your brand doesn’t always get the limelight. To boost your Twitter marketing, get along with the community and engage with them as often as you could.
How? Reaching out is already a good start in establishing that connection. You can follow-up and strengthen it by getting involved in conversation threads, Twitter parties, or hashtag campaigns.
Here’s one favorite … a reply to a customer from @Starbucks:
And another … celebrating Valentine’s Day with hashtags:
With nearly 12 million followers, they keep their community intact by providing updates, responding to customer tweets, and even posting random poetry and two-liner thoughts.
What they are showing is also a good example of authenticity in brands. You can be one with the community and increase your loyal followers by simply being what your brand is about and sharing the culture you have in the workplace.
Another example is JetBlue Airways. In an interview, manager Laurie Meacham said, “We’re all about people,” she explained, “and being on social media is just a natural extension of that. It’s no different than any other part of the airline.”
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3. Share usable, quality content
We define usability as the characteristic of being of value and interest. It is no longer a question that the quality of your content is one key factor in captivating your audience and making them stay in the long run.
There are different types of content that you can share with your Twitter followers:
- Random tweets
- Blog posts
- Event graphics
- Audio content
- Video content
Whether it is usable or not, it can be defined by the feedback you receive. Let’s take a look at these example pieces of content from a successful brand and an individual on Twitter.
What we like about McDonald’s tweets is the story behind them. Each piece of content is powerfully backed with a story, a purpose, which makes it easy to retweet, view, or like. The same is true whether the content comes in the form of a video, a simple question, or an animation.
In another example, Maxwell’s tweets present deeply insightful quotes that are hard to resist. Apparently, many of them receive up to a thousand likes and thus easily making him known as a true authority in the field of leadership.
4. Know your marketing tools
Lastly, to boost your Twitter marketing, it’s important to understand the potential you have with your marketing tools and software. Know what they can do for you and how you can maximize them for your long-term success.
Among our social media marketing favorites:
- Adobe Photoshop
- Adobe Premiere
- OBS Studio
- Microsoft PowerPoint
- Sprout Social
It could be easy to find the tool or software that matches your budget and intent. But when it comes to achieving success in your Twitter marketing, it still boils down to how well you’ve used them for your brand.
Get to know your tools and master them, because they are more than just inanimate objects that you can use; they are your partners in reaching your ultimate marketing goals.
Over the years, we have seen how brands played on social media. Some reach their summits with thousands of active followers, some visit their Twitter accounts or get in touch with their community only a few days in a month, some quit and completely abandon them, and some continue to persist despite the odds.
The journey to boost your Twitter marketing is a never-ending process of learning, change, and consistency. It consists of both highs and lows — at one point you may find your follower count increased to 100 only to find days later that it has decreased again to 88 or something. It also consists of rough roads where you need to juggle in between campaigns and priorities and tool mastery.
Nevertheless, the challenges allow you to sharpen your skills. Learn from them. And with the successful brands and individuals on Twitter, take time to consider any areas in your marketing and improve them when necessary.
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Do you have other ideas or suggestions on How to Boost Your Twitter Marketing? Feel free to share them in the comments below!