PRIVATE LABEL MOVEMENT
Rebrand & New Website
We had been working with Kevin and his amazing team helping to produce their podcast. Kevin approached us to help him with a new direction. His podcast had grown and Kevin has become a leading expert in the "private label" space. He wanted to turn his podcast into something else... something new... something that would support his vision and his growing tribe. The ultimate objective was to take Kevin's successful podcast and turn it into something epic. We decided to embark on an epic journey together to refresh his brand strategy, position, and message.
Jared worked with Kevin and together, along with multiple team members, worked together for nearly six months to develop a new brand. Jared's goal was to capture the purest, most refined characteristics of Kevin's company. Through this approach, Jared and Kevin exhausted multiple strategies to come up with what is now referred to as a "Movement". From the forward leaning font to the chevron incorporating an upward and forward moving direction was all thought out through a series of intentional meetings with an entire team dedicated to one goal to embrace the movement.