VIEW FROM THE TOP COMMUNITY
Slapshot Studio's managing director, Jaime Jay, is involved in a mastermind group with a group of incredible business men. It's led by Aaron Walker and Tom Schwab. The community, while growing, really needed to present a clear message of what it was all about and it was challenging as a visitor to figure out where you were supposed to go. It also wasn't very mobile friendly. In order to increase business, you have to take down as many barriers to entry as possible and there were too many hurdles to jump over. We were tasked with simplifying the process, distilling the information, and creating a healthy experience for every visitor.
Working with people like Aaron and Tom is a pleasure. This is also a very good reason why we wanted to make their experience working with us unbelievable. Our challenge was to maintain their brand identity without disrupting their overall message. We approached this from a new visitors perspective. We needed to keep it simple and if this was a first-time visitor, we wanted to make sure they understood exactly what the benefits were without coming off too pushy. We accomplished this by a series of videos and additional opportunities to present the opportunity to men who were looking to improve their personal, financial, and spiritual life.