Using Social Media Strengths to Promote Your Brand
What typically comes into mind when you hear the words “social media”? Is it sales leads? Popularity? Influence? Or, do you perhaps simply think of it as a good way to market your business? But, how exactly is it a good way?
The thing is…
Each social media platform has its own strengths that you can leverage not just for your business but also for your brand in particular. Your brand is what sets your business apart. And, it is what people will go after when they want something you have.
Unfortunately, not everyone is sure how to use the key strengths. Worse, many don’t have the time and dedication to manage their accounts. Here’s a simple guide to using social media strengths to promote your brand. Know the strengths, understand what you can do, and use them to drive in more engagement and conversions!
Social Media Strengths that You Can Use
Just like your brand, each social media platform has its own strengths—unique attributes that set them apart from one another. Each one of them comes with powerful tools that you can use to reach out to people and grow.
“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” -Amy Jo Martin
A variety of audiences thrives in social media. You simply have to create your brand’s account, and notify them of your presence. And, how you promote your brand matters.
Here’s a list of 3 favorite social media platforms along with their strengths and features:
Facebook ranks as the most favorite platform. It has a total of more than 1.6 billion users as of April 2017. And, it still provides room for brands to grow despite the increasing number of competition.
The best thing about it is that it allows marketers and business owners to publish in almost any type of file they want. That gives people more ways to access the brand’s content and be more familiar with it.
Do you know why people use Facebook?
It’s about relationships and their opportunities to connect with others. OPENNESS and CONNECTION—these are what Facebook is about.
“We think the world’s information infrastructure should resemble the social graph—a network built from the bottom up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date.” -Mark Zuckerberg
Read Mark Zuckerberg’s letter here.
At its very core, Facebook wants to enable a better future by empowering people to connect and strengthen the relationships they have first with their peers. They grow networks from their closest ties to people and brands they hardly know but are interested about.
You too can use this networking strategy. With Facebook, according to Zuckerberg, you can: focus on impact, move fast, be bold, be open, and build social value.
Consider the people you are closest to, and start marketing from them. Be bold and open enough to notify them of the unique offerings you have. That’s how you spread information.
From one like, you’ll see your network grow in the long run. You have the connections around you—they’re just waiting for you to speak. Together, you can create a powerful impact that can drive in more opportunities to your brand.
What will you lose if you make the first move?
Among the Facebook features that you can use for your brand:
- Live Video – Now available on both mobile and computer, you can easily host a webinar or simply say Hi to your Facebook page subscribers. You don’t need to have a verified account to do it. This enables business owners to showcase their brand’s personality, and to allow people to connect better—the power of authenticity.
- Chatbots – Like they say, it is the future of marketing. With billions of active supporters, Facebook thrives as the number one social media platform to promote your brand. Through chatbots on Messenger, you enable people to interact with you better by answering the questions they have. Peter Lisoskie of Chatbot Nation shares how you can use this powerful tool to drive leads and increase your sales.
- Make a Purchase – Add a button on your business page to enable shopping. You will be required to provide the link to your website. The button will then direct customers to your site should they decide to make a purchase.
- Photos – There goes the old saying again, pictures are worth a thousand words. You can create fascinating illustrations and other visuals, and post them. You can share behind-the-scenes photos as well and other interesting events.
Each year, Facebook releases updates on their new products. Among those you might want to look forward to are Live Audio, Facebook Spaces, and Facebook Stories.
With now more than 600 million active users, Instagram has grown to be a leading platform for sharing stories through photos and videos. According to their internal data, 1/3 of the most viewed stories are from businesses. Its marketing potential leaves a lot of room for more brands to grow.
“The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.” -Kevin Systrom
Instagram desires to be a platform of INSPIRATION and EXPRESSION. They want people—and brands—to creatively express themselves without stepping on other people’s rights. And in so doing, they encourage them to be as authentic as they could.
This is why…
Their law does not allow you to share posts from other Instagram accounts, or those which you may not have the corresponding rights. The good thing about this, however, is it motivates you to be creative with your strategies. You can focus your attention on one business account, and do what you can from there.
Among the Instagram features you can use for your brand:
- Advertising – Brands can create a business account and advertise through Photo Ads, Video Ads, Carousel Ads, and Stories Ads. Creativity is key. Think about how your content can add life to others. Through the Ads Manager, you can check your brand’s reach and campaign results.
- Hashtags – Use hashtags that are relevant to your brand. That will guide more people to your Instagram account, and help them identify your story.
- Instagram Direct – This is great for posts that you don’t want to share to the public. You can share them privately to your circle instead by sending those posts to them.
You may ask: is Instagram effective for all types of businesses?
The answer appears to depend on your creativity and strategies. A lot of brands benefit from posting photos and videos of their products, company events, and photos with sayings. If that does not work well for you, you can choose to post medium blogs instead—pair photos with 2 to 3 paragraphs of meaningful content.
Twitter feeds on the UPDATES provided by individuals from around the world. Brands can take on this strength to gather leads and share updates themselves.
According to Statista, it has around 319 million active users that you can tap.
Although the community is not as many as Instagram and Facebook, you can still take on the marketing opportunity it presents. Twitter may suit your brand better than other social media platforms. There is no telling where opportunities will lead you.
There are basically 2 features on Twitter that you can use for your brand:
- Hashtags – Similar to Instagram, hashtags are ways for people to find you. You can use as much relevant hashtags in a post as you can. You can think of them as doors which people could step into any time. Once they type in a hashtag in the search box or simply click on a hashtag that you happen to have in your post, they will find you. Once they do, you make sure you have content that’s captivating enough to make them like, retweet, leave a comment, follow the link you have, or subscribe to your account. With this, you can consider hashtags as traces of your identity—they are parts of what you promote, what you are about.
- Visual Content – With hashtags lighting the way to your Twitter account, visual content serves as the sign post that tells people to stop and spare some time to check what it is. You can post blog posts with captivating feature images. Other visuals are infographics, GIFs, videos, and photos with sayings. Once done, make sure to include hashtags or tag the individual sources of your content’s sayings and other information that isn’t originally yours. That way, you increase the number of impressions you can have in a post.
Your Brand on Social Media
Having your brand on social media empowers you to extend and expand to more people. You don’t have to be supremely genius in technology to succeed. Consistency still remains a major contributor to success.
“She didn’t fall in love with you because you remembered her birthday and brought her flowers on Valentine’s Day.” -Simon Sinek
In an interview with Tom Bilyeu, Simon Sinek discusses the power of consistency. It’s not the timely efforts you do that win a person’s heart, but rather the accumulated result of the actions you showed and the passion you shared.
The same goes with using social media strengths to promote your brand. Little by little, you leave impressions that enable people to be familiar with your brand. The effect it has on them can go on a long way. Only ensure quality and add value each step of the way.
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