7 Ways to Leverage Facebook Integration with WordPress
How do you make the most of Facebook integration with WordPress? Social media offers an opportunity to build a solid community of followers. The typical strategy, however, is to display share buttons.
Luckily, should that strategy fail, there are a number of alternatives that you can use for your business. You may also implement them alongside the share buttons.
The idea is not just to build an engaging website but a business that is effective in reaching out to the community.
1. Display Your Facebook Page Feed
Give your audience a glimpse of the posts and comments on your Fb page. Your posts could range from simple statuses to videos you recently uploaded.
Plugins exist to provide this unique functionality to your WordPress website. But not all of them offer the same features.
Example plugin: Custom Facebook Feed by SMASHballoon
- Customizable layout and typography
- Applicable to Facebook groups and pages
- Can display feeds from different pages and groups
- Also displays events with title, schedule, and venue
- Allows tagging of people in your posts using @ symbol
Custom Facebook Feed also gives your website audience the option to share the posts directly to their respective accounts or click on the link to view the post on Facebook.
Displaying your feeds on your WordPress website does not just keep your audience updated. It also directs them to where you are on Facebook.
2. Encourage Feedback via Reaction Buttons
Are words all that a person can use to respond? Encourage your audience to provide feedback to your website content using reaction buttons.
Emoticons help stimulate one’s interest to engage. They give the same experience that anyone can have on social media.
Example plugin: React and Share by Dekko
- Customizable buttons and texts
- Ability to share content on Facebook and other social media
- Works on multisite
- Ability to measure engagement via analytics dashboard
- Ability to share website content with reaction on WhatsApp
3. Import Facebook Comments to Your Website
Perhaps one of the reasons why people shy away from leaving comments on websites is because they are required to submit their names and email addresses. Sure, it does take time.
They may think: “Why bother fill in these blanks for a few lines? Why bother submitting my email when I only have a word to say?”
That’s when Facebook comment boxes can come in handy.
Example plugin: Facebook comments WordPress by wpdevart
- Customizable comments box
- Display comments on selected pages or posts
- Different comments arrangement options
- Ability to set the number of comments to show
- Ability to moderate comments
You can share your content on Facebook, and direct people to your website. Since your website visitors are already logged into their Fb accounts, they can easily leave a comment afterward.
4. Feature Page Reviews from Facebook
Make the most out of Facebook integration with WordPress by featuring ratings and reviews from your Facebook page. Let your website audience know about what others have to say about your business.
The thing with trust is that people need proof that a company is indeed reliable. A little shoutout from happy clients can help others decide to purchase. Who knows, perhaps, your website audience just needs a little word from someone.
Example plugin: WP Facebook Review Slider by LJ Apps
- Choose whether to display reviews in a slider, grid, or list
- Display reviews on different locations of your website
- Customizable template
- Ability to arrange reviews by date or in random order
- Accommodate reviews in text only
5. Invite Your Audience to Like Your Page
Apparently, one of the purposes of the integration of Facebook with WordPress is to help your website audience find your page on Facebook. One popular way to do it is by displaying social media buttons in your header, sidebar, or footer.
But another way that you can consider is putting a Like popup in any page of your website.
Example plugin: Statebuilt Facebook Page Like Popup by Chris Hammond
- Choose from 91 languages to display your popup
- Adapts to page load
- Customizable settings
- Displays images of your Facebook page followers
- Shows the number of likes for your Facebook page
Statebuilt was specially created to adapt to different screens. That makes it appear less intrusive and more inviting to your website audience.
6. Offer Scratch and Win Giveaways
Hosting contests on your website is a fun and exciting way to engage people. You can offer exciting rewards to a loyal follower, or simply provide random giveaways to visitors.
Example plugin: Scratch & win giveaways for Website & Facebook by Appsmav
- Free plugin caters to 50 participants
- Customizable design banners
- Ability to launch multiple campaigns
- Includes various templates to choose from
- Does not require skills in coding
For people to scratch the card, they are required to register first to the contest by submitting their email or by connecting with Facebook. They also get to refer a friend by sharing the link on their favorite social media account.
7. Promote with Pete the Podcaster
Peter Lisoskie of Chatbot Nation partnered with Slapshot Studio to help more business owners and entrepreneurs scale through chatbot marketing. Wherever industry you belong, you can use a chatbot to advance with your goals.
Particularly for podcasters, a new marketing tool was launched this year. We call it Pete the Podcaster. Pete is a Facebook Messenger chatbot that podcasters can use to build their loyal community of listeners.
- Accessible through Facebook Messenger
- Customizable branding and social sharing links
- Guides listeners to subscribe to a podcast
- Guides listeners to leave a rating and review
- Ability to generate pre-qualified leads
To those who run their podcast on a website, you can provide a link to listeners and invite them to visit Pete. The link will direct them to Pete on Messenger, and from there they will be guided step by step on how to connect and follow the podcast.
Do you know of other ways to leverage Facebook integration with WordPress? Feel free to share them with others in the comments below.
Other Articles You May Like:
- Checklist for Running a Podcast on Website
- Hire a WordPress Developer
- 17 Ways to Market on Social Media
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Slapshot Studio is a collective of storytellers, strategists, and designers from around the world. We partner with ambitious leaders to grow remarkable brands and websites that foster community and ignite the imagination.