3 Ways to Improve User Experience on Your WordPress Website
While it is undeniably true that WordPress is easy to use and manage for website owners and developers, user experience is also an important aspect to consider. Here are 3 ways to improve user experience on your WordPress website.
What Makes a Good User Experience?
What do you notice when you browse through a website or any form of online content? The experience it provides is different from the experience you get from a printed material. They may have the same message, but not the same look and feel.
While printed materials are tangible—you can touch them to determine their texture and temperature or smell them to determine if they are redolent or not, the materials you find online are bound by what Jesse Garret refers to as a dual nature.
To come up with a user experience online, there stands for consideration of the frontend and backend technology. Together, they form a remote interface which your website users enjoy and derive their experience from.
Accordingly, a good user experience nails down the 5 elements of strategy, scope, structure, skeleton, and surface:
- Strategy is where you identify the needs of the users and the ultimate goals of your website. What do users really need? How will your website carry them out?
- Scope is where you specify what you need for your content as well as the functions that will make them possible.
- Structure is where you determine how your website users interact. What are is their behavior? How will you organize your website in such a way that it will serve them well? What features do you need to prioritize and how much should you provide?
- Skeleton is where you craft the interface, navigation, and information design.
- Surface is the complete package of everything in your website, and is what the users see from their end.
What you do in each element will reflect in the total experience that you give to your website users. It’s like having different fruits in a basket. If you don’t do well in one, it will affect the others.
They have a dependent relationship that you need to develop, so that you can come up with the best possible experience. There is truth in what Maya Angelou said: in the end, people will remember what you made them feel.
1. Start with a Brand
It’s easy to get wrapped up with the possibilities you have in building your WordPress website. Sure, there are a lot features that you can enjoy and be creative with. But with everything that you have done so far with your website, is it providing the ultimate experience that it can achieve?
“You’ve got to start with the customer experience and work back toward the technology—not the other way around.” -Steve Jobs
In the previous discussion with Brand Architect Jared Angaza, he shared how many businesses focus more on building their audience than on crafting the experience that they can provide.
We’re seeing so much of the trend where businesses take on almost any new technology they can get their hands on instead of first considering the what they can ultimately achieve with it. As a result, they appear to be no different from those who just shoot arrows to who knows where.
This is why branding is of utmost importance.
To provide a good user experience, you can start by being deliberate on the kind of experience that you desire. That experience—that brand—will reflect on the images you use, the content you provide, and in all the other elements and functions of your website.
Achieving the most suitable experience may take time to happen. It may take time for you to adjust as well. What is important, however, is you take that first step to improve.
2. Be Mobile-responsive
As of November 2016, mobile and tablet internet usage surpassed the desktop. It accounted for 51.3% of internet users around the world.
It’s high time for your website to be responsive to the mobile needs of your users. To be mobile-responsive means to be able to adapt to any mobile device. Your website should look good and feel good be it on tablet, iPhone, android, or desktop.
“The utmost thing is the user experience, to have the most useful experience.” -Marissa Mayer
Simply put, to be mobile-responsive is to be useful in any device. That makes you available to more people in your niche.
Doing so, you might need to adjust your site features like your navigation menu. It’s practically important that users don’t find it challenging to browse through your unique offerings.
You might also need to advance with responsive plugins, such as the WP Mobile Detector and the WordPress Mobile Pack 2.0. WordPress also has responsive themes that you can check in their Themes Directory.
3. Innovate with Content
Nowadays, businesses have a wider array of tools to choose from. Apart from the traditional tools, there’s virtual reality, live videos, and 360 videos.
“The best user experiences are enchanting. They help the user enter an alternate reality, whether it’s the world of making music, writing, sharing photos, coding, or managing a project.” -Kathy Sierra
All these tools exist to help craft the content you want. But, how do you know which tool to use? There surely is a lot of them out there.
From the industry creatives, we learned that it is not necessary to use all tools or be on all marketing platforms. What’s important is you have a clear picture of where you want your business to go or what experience you want your users to have.
You can be on all platforms with all forms of content, but still fail to achieve the best possible result.
One thing that you can do is find the tool that you are most comfortable with, and master that tool. That way, it’ll be easy for you to craft your message and improve user experience.
Check out these relevant resources:
- Why Branding Matters: Understanding Consumer Preferences
- SRTP Podcast Episode with Brand Architect Jared Angaza
- SRTP Podcast Episode with Brian Basilico on The BACON System
**Photos courtesy of Igor Miske and Jacob Ufkes
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