9 Reasons Why You Need a Website
Despite the billions of sites already available, many entrepreneurs and thought leaders still don’t see the importance of having their own website. They suffice themselves with social media and other marketing platforms. But businesses and causes aren’t just about marketing. Here are 9 reasons why you need a website. Identify the areas of concern, understand the need, and extend your brand to a lot more people.
Main Areas of Concern
Every brand, regardless of industry, runs mainly with four segments: marketing, analytics, planning, and maintenance. You can’t keep on marketing without assessing which areas to improve on. And without assessment, you can’t come up with a good strategy to advance your cause.
All areas need to work together to deliver a great impression and service. They strengthen your brand to help guide more people to you. Here’s why you need a website:
1. Establish Brand Identity
Having your own mark as a company is very important. It sets you apart from your competitors in the market. A brand represents your product, service, identity, image, and reputation. It introduces who you are and what you do.
By having a brand, you are able to attract customers and establish connections with them. To do this, here are the following factors you have to consider:
- Know your target audience. It is totally illogical to make a name without thinking of who you are trying to reach out to. With customers in mind, it will be easier for you to continue with the process as you go along.
- Make your brand name short but remarkable. Don’t complicate things too much that your clients will have a hard time remembering your name.
- Come up with a logo that shows your character, distinction, and objectives as a company. Aside from the name per se, be aware of the colors you are going to use. Pick one that best suits you and make sure that it doesn’t create a negative effect on whoever visits the site. Remember that visuals are among things that often last in people’s memory.
- Organize your website by setting out a plan on how you want it to appear and what features you want to include. Being organized tells so much about you. So, keep things in order.
- Provide more info about your brand by giving a brief background of your business or cause.
2. Generate More Opportunities
A website offers a wide range of opportunities. It opens doors to creating networks with people and increasing the company’s sales. It allows you to reach those outside your locality and to make your business become visible and accessible worldwide.
You would be able to build relationships with your clients by providing a contact information in your site. Through communication, you will also be able to draw feedback that can help you improve the company as a whole. You get to exchange emails with them and create a strong bond that would be beneficial for both of you.
Since a website is very accessible, visitors come in at any time. The more people check in, the more likely you are going to increase your sales. This is why you have to strive to keep them by being consistent in your promotions and updates.
Provide the necessary information that they need. Prove your worth and give them reasons why they can trust you. Once you have gained that trust, your relationship with them becomes long-term, and they will likely come back to you regularly.
3. Not Everyone is on Social Media
The evolution of technology has become evident, and the use and power of social media have significantly increased. Although almost everyone in the world has at least one social media account, it is still impossible to disclose the fact that there could still be people who are not really interested in having one.
How will you reach them? The answer is plainly simple—through your website. When they visit your website, they’ll be engaged to explore and find out if you have what they are looking for. Once you get them, that’s definitely a great catch you have out there.
4. Increase Sales by Identifying Followers
One thing you’ll love about having a website is the ability to track your followers. You can access user statistics from a site’s admin or from other platforms. That way you can see where they come from and which posts or content they mostly adhere.
Determining your market is one big thing to consider when you establish your brand. To gain followers, you have to consider their backgrounds, needs, and interests. Identify what you can offer them and how you will be able to start a relationship with them.
People follow when they see something in your site that meet what they need or want. Be aware of what typically drives them by knowing what they love to do online, which platform are they mostly active, and which social networking site they often enjoy browsing. In this way, you would know how to interact with them and capture their attention.
5. Gain Strategies in Reaching Your Target Market
Apart from identifying your followers geographical locations and interests, the statistics help you determine which strategies work best. You want to know how you can serve them more efficiently. Typically with websites, you can check which area or content has a lot of traffic.
Generating traffic is the foremost goal of websites, as it is the most important part in earning money. There are various tools and effective methods that would help you increase your number of visitors and monitor your daily statistics. Among the many, here are the most widely used:
Search Engine Optimization (SEO)
This basically refers to making your website easily visible when searched in major search engines such as Google, Bing, and Yahoo. Since the online world has a lot of competitors, one way business owners do is tailoring their website to the algorithm that is used in search engines. To help you optimize your website, learn the 6 Basic Components of a Strong SEO Strategy.
Never underestimate the power of social media. It plays a very important role in all aspects of life whether it is of personal or professional use. It opens you to numerous and wide opportunities for you to grow your business.
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury
Facebook and Twitter are the most popular among the social networking sites. Both have millions of users worldwide who actively use their accounts daily.
Create a Facebook page, Twitter account, LinkedIn, and other social media accounts, and link them to your website and vice versa to improve your traffic generation. Social media allows you to engage and interact with potential customers, resulting to a possible increase in sales.
Create YouTube Videos
One way to best introduce your website to the market is by coming up with videos that would advertise what you can offer, present benefits people can get from you, and invite them to visit and explore your website. Make titles and descriptions that would capture them and eventually make them want for more information.
Reach Out to Influencers
The online world is full of market influencers who can help you in your business. They can endorse you to their followers and network. Look for bloggers who are in the same field, and tell them about your website. Present a proposal of how your partnership can help both of you in terms of sales.
This is a very powerful technique to reach out to your market. This can be done by offering product giveaways in exchange of your email address. Email your potential customers with updates from your websites and special deals you have to offer.
6. Produce the Right Content
Planning is most convenient when you know which strategies are efficient. You want to improve on those areas that aren’t doing well. It could be your services, operating system, distribution, or the look and feel of your site.
How your website appears is as vital as establishing your brand name. It should aim to keep visitors around the corner and eventually convert them to loyal customers. Design your page to provide great user experience and induce users to build connections with you.
Make sure your content is aligned to what your company believes and practices. Orient visitors what your business is all about, befriend them using the language they are using, and place strategic points that would call them to action.
7. Hire the Right Person
For business owners, it is critical to get the right person to do the job for you. You’ll need people who are competent, organized, and dedicated enough to help you keep your business afloat.
Without the existence of a core team, it is hardly possible to manage the operations efficiently and in order. Don’t hire just because you need a position to be filled in as soon as possible. Always look after for an employee that is reliable and responsible in whatever task he is given.
With a website, you get the opportunity to showcase your brand and attract the right person. Be clear in what you want to achieve. You surely don’t want to waste your time and resources hiring someone who is not visible or able when you need them.
8. Stay Updated with Trends and Issues
As the saying goes, “Change is the most constant thing in this world.” Trends change from time to time, and new issues hit the online world daily. For you to continue attracting people, you have to be updated with what’s in and what’s out. By getting a grasp on what’s happening around you, you will be able to easily connect with your website visitors.
9. Stay on Track
Maintain your website by consistently updating the contents and promoting new offers to valued visitors. Don’t allow your website to rust and eventually be abandoned.
According to Christian Riggs, president of Riggs Creative Group, your decision as to whether you are going to update, redesign, or re-engineer your website should entirely depend on your business goals, objectives, and economic considerations. Don’t make changes just because you feel like doing it. Do it because there’s a need to do so.
Creating a website offers a whole deal of benefits and opportunities. Not only does it help you expand your network, but it also brings your business to wider horizons and greater heights. Start brainstorming now and see how far you can go with your site.
Photo credit: CUNY Academic Commons
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