10 WordPress Plugins to Market Your Brand Online
Marketing online comes with a number of tasks. It is different from traditional marketing, because it requires you to consider things such as search engine optimization, site performance, security, and social sharing. Fortunately for those marketing with WordPress, there are plugins that can help you achieve your goals. Here are 10 WordPress plugins to market your brand online. Check them out!
1. Yoast SEO
Content and technical optimization—these are the core strengths of the Yoast SEO plugin. Whether you are just new to the field or not, this plugin helps you create content that suits well with search engines.
It analyzes the content you have, which includes: title, word length, links, and snippet. It also tells you whether your content is difficult to read or not. And, what’s even great is it automatically creates XML sitemaps to notify search engines.
Overall, Yoast SEO deals with all the important aspects to optimize your content for search engines.
2. Broken Link Checker
Imagine browsing through new content from your favorite brand. It contains a link to a one-of-a-kind offer. You click it only to find that it’s not working.
That same frustration is something that you do not want your audience to experience. It puts you on a risk of losing potential clients and sales.
With the Broken Link Checker WordPress plugin, you can stay updated on the links you have available. They could be links in your posts, pages, and comments. And, you easily get notifications about any issues through your admin dashboard or email.
3. W3 Total Cache
Speed is important in any website. If you go on a search online and find a specific brand that has what you need, how long are you willing to wait until it shows up on the screen?
Unless you have a unique product, there can be a lot of brand alternatives. Unfortunately, not a lot of people have the time and patience to wait for a page to load.
This is why site speed and overall performance is important. When people love your website, you also get a boost in your rankings in the search engine results.
With the W3 Total Cache plugin, your load speed lessens and site performance improves. It’s also compatible with other plugins and widgets you have on board.
4. Pretty Link Lite
Trust strengthens the connection you have with your audience. It calls you to be clear not only on your objectives but also on what you present to people. And, that includes the look of the links you provide.
When marketing online, it’s an advantage to have links that look clean and are easy to understand. This is what the Pretty Links plugin can help you with.
Other URL services exist like bit.ly and ow.ly. But with this plugin, you get a clean and short link that has your domain name. It also allows you to track the number of clicks and where they come from.
5. Better Click to Tweet
As marketer, it is natural to expect people to engage with your brand. You want them to stay with you, get to know you, and be happy with your services and products. The good thing is that social media can help you out with that.
Specifically on Twitter, people can tag you in a tweet to share your unique offerings or things they loved from you. With the Click to Tweet WordPress plugin, they can immediately tweet your content if they want to.
That way, people in their respective circles also get notified about your brand’s existence.
Who doesn’t love feedback? They spark engagement and give life to the connection you have with your audience. Particularly in comments, you want to make sure that you show only those that are relevant to your content.
Unfortunately, spam can appear in comments. They range from simple greetings to lengthy comments with numerous links, which intend to lead people to another website. That makes your content an open door to malice, and puts a threat to the security of your website and users.
With the Akismet WordPress plugin, you get to filter the comments you receive. It serves as your lookout for spam, and gives you the power to either approve it or delete it permanently.
7. Inline Related Posts
Do you have other amazing content that people can benefit from aside from what you are presenting to them? Particularly in blog posts, you can have related content that your audience can consider visiting.
The Inline Related Posts plugin makes it convenient for you to present those other posts to them. Particularly useful in blogs, this plugin features related posts boxes within your post.
It comes with different styles that you can choose from and use. You also don’t have to worry making your content look broken. The plugin detects line breaks and adjusts accordingly.
You can find neat examples at Entrepreneur and Business Insider.
8. Ultimate Sharing
Social media is the modern day marketer’s best friend. It leads you to a vast network of individuals who can become your lifelong clients. Facebook alone has billions of active users that you can tap into.
One thing you can do is present a share button in the posts you have. You can link them to your respective social media accounts to notify people about your brand.
With the Ultimate Sharing WordPress plugin, you can have sharing buttons for Facebook, Twitter, Instagram, and hundreds of other social media platforms. You can also display a pop-up if you want to.
What’s even better is you can customize it in any way you can.
9. Thrive Leads
Leads are essential in business. They help you identify interested individuals and notify them of what you have to offer. For many marketers, emails are great sources of leads.
The good news? The Thrive Leads plugin offers you a faster way to find those leads, build your list, and grow your business.
It allows you to design an opt-in form for your site users, and comes with an advanced testing engine.
Last but not the least, you can use the free Jetpack WordPress plugin to optimize your site security, traffic, and engagement.
One thing you may love about it is that it gives you the ability to share your posts automatically to your social media accounts. You simply put in your social media handle, and it will post new content from your website.
Apart from that, you can also monitor your statistics and protect your WordPress website from brute force attacks.
**Photos courtesy of Scott Webb and WordPress Plugins Directory
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